#skoden Overview

Every meme has its story. #skoden delves into the origins of NDN country’s most iconic meme to redefine the man at the center of it all, Pernell Bad Arm.

In the early days of social media, a notorious image circulated of an Indigenous man with raised fists, ready to strike. The photo was initially shared to mock and reinforce stereotypes of Indigenous peoples, but one word added to the image would change it forever. SKODEN - an Indigenous shortening of "let's go then" - ignited an instant Indigenous pop culture icon that spread like wildfire across Turtle Island and beyond.But underneath the viral fame was a kind and generous Blackfoot man from Kainai who faced immense challenges while living on the streets. This documentary seeks to reclaim Pernell's humanity, offering a deeper, more complex portrait of the man behind the meme. This is his story.

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